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Freaky facts
- Cat costumes were the most searched nationwide in 2023, with 12 states googling them more than any other. Fairy costumes were a close second, racking up the most searches in 10 states.
- Classic Halloween-themed costumes, including skeleton, vampire, zombie, and witch getups, topped the searches in 3 to 5 states each.
- Pop culture Halloween costumes, most of them movie and TV characters, were most searched in 20% of the country.
GetCenturyLink.com used articles from DIYs, The New York Post, PopSugar, Variety Magazine, and HalloweenCostumes.com, we gathered some of the most popular Halloween costumes in the United States. We then analyzed their search volume and relative popularity by state using Semrush and Google Trends.