This piece of marketing genius arrives in the form of a gummy ear edible with a small bite out of the tip of the ear — referencing the infamous boxing match in 1997 where Tyson bit a piece off of Evander Holyfield’s ear.
Jumping on Twitter, Uncle Mike commented that the gummy ears “actually taste good!” Named the “Mike Bites,” those interested can expect to find them dropping at dispensaries in California, Massachusetts, and Nevada.
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