A new internet craze flared up in the summer of 2018, which featured musicians, actors, celebrities and social media users filming themselves dancing to the Drake song “In My Feelings.” These videos were often shared with tags such as #InMyFeelingsChallenge, #dotheshiggy (after Instagram comedian Shiggy, who started the challenge) and #kekechallenge (named after the romantic interest in the song). While many of these videos were entertaining. (check out Will Smith dancing on top of a bridge below) BUT OH SO MANY FAILS! IN Fact - police in Spain have been forced to issue a warning to people to stop jumping out of moving cars just to take part in the In My Feelings challenge.
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