Nike and General Mills Just Released New Shoes Based On Popular Cereals

I have no idea how these two things go together but hey, why not?

Nike and General Mills just released three new limited-edition pairs of basketball shoes that are based on different CEREALS.

And they're all based on the basketball shoe line Nike makes for Kyrie Irving from the Boston Celtics, because apparently he really likes cereal?  He also genuinely believes the Earth is flat.  He's . . . eclectic.