The ad, entitled 'We Believe', asks men to "shave their toxic masculinity," while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts. The ad even re-frames Gillette's classic tagline, "The Best a Man Can Get," by asking, "Is this the best a man can get? Is it? We can't hide from it. It has been going on far too long. We can't laugh it off, making the same old excuses."- Does this get you "triggered" or are you cool with the message?