She has appeared in the 2014, 2015, 2016, and 2017 editions of the Sports Illustrated Swimsuit Issue. In her first appearance, she also posed inbodypaint by Joanne Gair. She has also been featured in magazines such as GQ. Ferguson appeared in advertising for Carl's Jr. and Triumph International.
In 2017, Ferguson began to transition into high fashion, walking for Max Mara,Alberta Ferretti and Moschinoat Milan Fashion Week and opening the 2018 Philipp Plein Resort show. In 2018, she walked for designers including Chloé,Dolce & Gabban and Chanel. Ferguson also appeared in campaigns for Chanel Beauty and Jimmy Choo's Feverfragrance and graced the covers of Thailand,(Brazil, Portugal),Ukraine and Russia.