Starbucks has received more than $11.6 million in free advertising thanks to that coffee cup that accidentally made its way into a scene in"Game of Thrones". And it wasn't even a Starbucks cup. It was from the show's craft services.
As HBO said, the cup was from CRAFT SERVICES. But everyone's been calling it a STARBUCKS cup.
And according to one marketing firm, the coverage it got on radio, TV, and social media had given Starbucks $11.6 MILLION in free advertising as of yesterday afternoon. It's probably even more than that now. (Sorry, Dunkin. Time to up your game.)