JUDAS PRIEST's ROB HALFORD Featured In New Ad Campaign From PLYMOUTH ROCK Insurance
Lots of insurance ads use characters from pop culture. It can be a little tricky remembering which brand goes with what celebrity. But only one insurance brand has the word "rock" in its moniker: Plymouth Rock. So creative agency Hey Let's Go proposed making that connection indelible with a simple construct: A) Customer has positive insurance experience, and B) Customer gets "Plymouth Rocked".