On March 11, METALLICA's Lars Ulrich will join Apple Music's global creative director and Apple Music 1 lead anchor Zane Lowe at SXSW (South By Southwest) conference and festivals for a session at the Austin Convention Center in Austin, Texas titled "Breaking The Fourth Wall". Lars and Zane will explore how the band is continuing to use revolutionary technology to connect more deeply with fans, bringing them truly inside their dynamic live performance. In this candid chat, attendees will hear from Lars how METALLICA has leaned into technology throughout their career to the present day, to reinvent storytelling and redefine the fan experience that ultimately breaks the fourth wall. Join this rare conversation spotlighting the special relationship METALLICA has with their fans and how they are engaged in elevating the fan experience. bringing that connection into the live performance.
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