Ronnie Radke has officially surpassed $4 million in merch sales after streaming on WHATNOT for 36 days straight—one of the largest creator-driven merch runs the platform has ever seen.
The marathon broadcast brought in more than 50,000 orders and averaged an incredible 618,000 concurrent viewers.
For 36 nonstop days, Radke and longtime friend Bobby Schubenski kept fans entertained with constant banter, interactive moments, and playful antics. They even set up creative greenscreen scenes, including one where Bobby “slept” under moonlight on stream.
The around-the-clock streamathon generated huge traffic and demand as Radke auctioned exclusive items, signed collectibles, and limited-edition drops—all while maintaining an unbroken, month-long live streak.
This milestone sets a new standard for music-focused creators on WHATNOT and underscores the strength of Radke’s fanbase. It also signals a shift in the music industry, showing how artists can use new platforms to connect with fans and market their merchandise in fresh, innovative ways.