I love checking out a PGA tour event in person! Drinking beers with friends and watching amazing athletes hit balls? All in for sure! And we expect to pay a bit more for a beer, similar to being at a rock and roll show but, how about $18 for a cold Miller Lite or $19 for a Stella? If you plan to be a beer drinker at the PGASouthern Hills in Tulsa, Oklahoma this week, those are the prices you shall pay to give your liver a workout!! Oh you want to save some $$ and have a glass of wine? No worries, you will save $6 and pay just $13!!
Does it make more sense to lower the prices of beers so that you'd sell more? Sign me up for that job!!